Animax Virally Markets Jigoku Shoujo
Tags: Animation | Animax | anime | Girl-from-Hell | Jigoku-Shoujo | Marketing | ViraLThe anime Jigoku Shoujo (Girl from Hell) features a mysterious website where you can post a grudge at the stroke of midnight. Soon after you post, a young-looking girl arrives to give you a straw doll with a red string around its neck. Pull the red string, and the person you’re pissed at instanly goes to Hell. Caveat: when you die, you join them.
To market the anime’s release in Singapore and the Philippines, Animax Asia put up just that: a website where you can post a grudge around midnight. The person you’re pissed at gets an email notification, and might even post a grudge of their own.
And so, the bitchfest continues. Those who post the best grudges get straw dolls.
I swear, today’s anime are just purpose-designed for viral marketing.
March 29th, 2007 at 10:29 pm
i love it!!!!! n da soundtrack is soooo hot!!! i wonder where can i get the lyrics? can anyone help me find it? thnx n loves…
July 29th, 2007 at 9:10 pm
siti1887 ,u can get the lyrics from atashi.wordpress(.)com
October 30th, 2007 at 6:17 pm
i want to know what is the website
October 30th, 2007 at 6:22 pm
i really wanted to know cause i want to acess it
October 30th, 2007 at 6:23 pm
so if whoever knows it pleaze tell me