Animax Virally Markets Jigoku Shoujo

The anime Jigoku Shoujo (Girl from Hell) features a mysterious website where you can post a grudge at the stroke of midnight. Soon after you post, a young-looking girl arrives to give you a straw doll with a red string around its neck. Pull the red string, and the person you’re pissed at instanly goes to Hell. Caveat: when you die, you join them.

To market the anime’s release in Singapore and the Philippines, Animax Asia put up just that: a website where you can post a grudge around midnight. The person you’re pissed at gets an email notification, and might even post a grudge of their own.

And so, the bitchfest continues. Those who post the best grudges get straw dolls.

I swear, today’s anime are just purpose-designed for viral marketing.

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10 Responses to “Animax Virally Markets Jigoku Shoujo”

  1. lolz XDDD

    get your mailbox ready you fucking retard!!! XDDD

  2. the girl from hell is one of the movie that i love
    especially the girl from hell!!!!! hahahahaha

  3. Honestly, there’s nothing wrong with doing that. It’s just another get-up to have more customers and audiences, that’s all.

    And besides, Girl From Hell is rather a very good anime.

  4. Sassy: I never said it’s wrong. In fact, I think it’s brilliant. :)

  5. is it true that if you log in to the website of hell girl it will really happen what you wish for?

  6. i love it!!!!! n da soundtrack is soooo hot!!! i wonder where can i get the lyrics? can anyone help me find it? thnx n loves…

  7. siti1887 ,u can get the lyrics from atashi.wordpress(.)com

  8. i want to know what is the website

  9. i really wanted to know cause i want to acess it

  10. so if whoever knows it pleaze tell me

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