Animax Virally Markets Jigoku Shoujo

Share on Facebook
Tags: | | | | | |

The anime Jigoku Shoujo (Girl from Hell) features a mysterious website where you can post a grudge at the stroke of midnight. Soon after you post, a young-looking girl arrives to give you a straw doll with a red string around its neck. Pull the red string, and the person you’re pissed at instanly goes to Hell. Caveat: when you die, you join them.

To market the anime’s release in Singapore and the Philippines, Animax Asia put up just that: a website where you can post a grudge around midnight. The person you’re pissed at gets an email notification, and might even post a grudge of their own.

And so, the bitchfest continues. Those who post the best grudges get straw dolls.

I swear, today’s anime are just purpose-designed for viral marketing.

Share This Post:
Post to Twitter Tweet This Post
Post to Facebook Share on Facebook
Post to MySpace Share on MySpace
Post to Delicious Post to Delicious
Post to Digg Digg This Post
Post to Reddit Post to Reddit
Post to Ping.fm Ping This Post
October 18, 2006

Comments

11 Comments on “Animax Virally Markets Jigoku Shoujo”
  1. heart break kid says:
    February 27, 2010 at 10:48 am

    when hell girl season 3 is coming up?…plzz some1 tell me?

    Reply
Page 3 of 3«123

Post a Comment